About Us
Who We Are
At New Genesis Pathfinder, we help small business owners step out of the daily grind and into their role as strategic leaders. Instead of being consumed by day-to-day tasks, we guide you to run your business with clarity, structure, and confidence. We are business growth strategists dedicated to helping you move from good to great.
Why We Exist
Too many entrepreneurs remain stuck, overwhelmed by operations, unsure of how to scale, and miss opportunities. We founded New Genesis Pathfinder to change that. Our purpose is to give small businesses the clarity, strategy, and roadmap they need to grow with confidence and consistency.
How We Help
We partner with you to:
Operationalize your business. We implement systems that streamline operations, allowing your company to function smoothly without requiring constant oversight.
Create strategic roadmaps. Whether you’re competing for contracts in the public sector or scaling in private markets, we design actionable plans that prepare you to win.
Turn vision into results. We guide you through practical, proven steps that move your business forward right away.
What makes us different is perspective. We bring the insight of both an entrepreneur and a government professional. We know the realities of building and running a business, and we also understand what decision-makers look for on the other side. That dual experience enables us to guide you with practical, realistic strategies designed to deliver results.
Our Values
We believe in clarity over complexity.
We believe in action over theory.
We believe in partnership over empty advice.
And above all, we believe in integrity — doing what’s right for your business, your clients, and your future.
Our Mission
Our mission is simple: to empower small business owners to build performance, ready companies that thrive in any market.
"If you’re ready to stop spinning your wheels and start scaling with confidence, New Genesis Pathfinder is prepared to guide the way. Let’s create your roadmap to success together."
Certified Coaching Professional
CLIENT REVIEWS
"Working with Diana has been an experience second to none. Diana’s drive and passion for what she does is exceptional. The passion that she shows towards Tulson Enterprise Corporation is one that you would think the business were her own. I have not only retained the services of a business coach, but a motivational force. I have recommended her and will continue to do so. And in doing all that she does, she still maintains boundaries, pride, and professionalism."
"I wholeheartedly recommend Diana Benjamin to anyone seeking a compassionate, insightful, and results-driven coach. Thank you, Diana, for your unwavering support and for being an invaluable source of inspiration on my journey to personal and professional fulfillment."
"I would like to take this opportunity to express my sincere appreciation for the exceptional service. One aspect that particularly stands out is the prompt and attentive response to my communications. Whether it is a phone call or an email, I have always received timely and helpful answers to my questions."
New Genesis Pathfinder stays at the forefront of industry trends and innovations. We continuously update our skills and knowledge to provide you with the most cutting-edge strategies.
FAQ's
What makes this different from other business coaching programs?
Most coaching programs provide guidance and then leave you to your own devices. We work with you step by step:
We don’t just give you a plan, we help you execute it.
We stay accountable with you until you see results.
We measure success by real outcomes: increased sales, improved cash flow, and reduced stress.
This isn’t about more information. It’s about action and results.
How long does coaching last?
It depends on your goals. Some clients work with us for a few months to address a specific issue, such as increasing opportunities or improving cash flow. Others stay longer to build lasting systems and scale steadily. Most see progress within 90 days, but 3–6 months is recommended for results that stick.
What is a Growth Roadblock?
A Growth Roadblock is anything that slows down your business growth. Most owners don’t see them because they’re too busy with day-to-day operations.
Some common roadblocks include:
Strategy & Direction: No clear plan for growth, not sure who your best customers are, charging too little, or depending on one type of client for most of your income.
Operations & Systems: Repeating tasks by hand that could be automated, chasing paperwork, using outdated tools, not having step-by-step processes written down, or struggling to track money coming in and out.
People & Leadership: Doing everything yourself, not being able to delegate, hiring the wrong people, staff leaving often, or poor communication.
Marketing & Sales: Not enough new leads, weak online presence, no clear sales process, or failing to follow up with potential clients.
Mindset & Habits: Overwhelm, fear of failure, perfectionism, avoiding change, or burnout.
Our coaching process helps you identify the roadblocks that are slowing you down — and works with you to remove them, enabling you to grow with increased sales, more substantial profits, and reduced stress.
What’s the difference between One-on-One and Group Coaching?
One-on-One Coaching: Private and personal. We focus solely on your business, helping you solve your most significant challenges and setting up systems that save time and improve your profit.
Group Coaching: You work alongside other business owners. You’ll learn new strategies, share experiences, and keep each other accountable — often picking up ideas that boost sales and improve decisions.
Both options help you get unstuck and grow. You choose whether you prefer individual focus or the energy of a group.
What’s the first step to get started?
Start with the Growth Roadblock Assessment. It shows where your business is stuck whether in sales, operations, or leadership, and helps us recommend the program that fits your goals.
Is this paid per session or as a program?
We don’t do one-time sessions. Coaching is offered as a program because real change takes consistency. Packages give you enough time, support, and accountability to achieve tangible improvements in sales, systems, and profits.
How do I know if coaching is right for me?
Coaching is right for you if you’re working harder than ever but not seeing the results you want. If sales have stalled, revenue feels unpredictable, or you don’t know what to fix first, coaching gives you clarity, structure, and accountability to help you move forward.
What results can I expect?
Results depend on your goals, but clients often see:
Clarity on what’s been holding them back.
A step-by-step plan they can follow.
More consistent sales and more substantial profit.
Systems that save time and keep cash flow steady.
More confidence in making decisions.
Steady progress instead of stop-and-start frustration.
The most significant shift: you stop feeling stuck and finally see your business moving forward with systems, support, and momentum.
