New Genesis Pathfinder provides business coaching focused on growth strategy, operations, and execution for established businesses ready to scale.
Meet the Founder
Diana Benjamin knows that talent and hard work aren't always enough.
For nearly 20 years, Diana has worked at the intersection of business and opportunity, first in New York City government and now as the founder of New Genesis Pathfinder. She's witnessed firsthand how even the most capable businesses can struggle to access the growth they deserve.
The playing field isn't level. Breaking through to the next level requires insider knowledge. Accessing bigger opportunities demands resources and relationships. Scaling successfully means competing against companies with deeper pockets and established advantages.
Diana founded New Genesis Pathfinder because she believes established businesses deserve a strategic advantage. Her work focuses on opening doors that shouldn't be closed and creating pathways that should already exist.
Every business owner she partners with has already proven their worth. What they need and what Diana provides is someone who understands both their potential and the realities they face. Someone who can translate capability into opportunity.
Nearly 20 Years of Business Growth Expertise
International Certified Business Growth Coach
200+ Businesses Scaled
Government Contracting & Compliance Expert
Our Values
Clarity over complexity
Simple, focused structure supports better decisions
Action over theory
Progress is driven by execution, not ideas alone
Partnership over prescriptions
Your business is unique; solutions should be too
Integrity in everything
Trust and accountability are non-negotiable
Certified Coaching Professional
FAQ's
What makes this different from other business coaching programs?
Most coaching programs provide guidance and then leave you to your own devices. We work with you step by step:
We don’t just give you a plan, we help you execute it.
We stay accountable with you until you see results.
We measure success by real outcomes: increased sales, improved cash flow, and reduced stress.
This isn’t about more information. It’s about action and results.
How long does coaching last?
It depends on your goals. Some clients work with us for a few months to address a specific issue, such as increasing opportunities or improving cash flow. Others stay longer to build lasting systems and scale steadily. Most see progress within 90 days, but 3–6 months is recommended for results that stick.
What is a Growth Roadblock?
A Growth Roadblock is anything that slows down your business growth. Most owners don’t see them because they’re too busy with day-to-day operations.
Some common roadblocks include:
Strategy & Direction: No clear plan for growth, not sure who your best customers are, charging too little, or depending on one type of client for most of your income.
Operations & Systems: Repeating tasks by hand that could be automated, chasing paperwork, using outdated tools, not having step-by-step processes written down, or struggling to track money coming in and out.
People & Leadership: Doing everything yourself, not being able to delegate, hiring the wrong people, staff leaving often, or poor communication.
Marketing & Sales: Not enough new leads, weak online presence, no clear sales process, or failing to follow up with potential clients.
Mindset & Habits: Overwhelm, fear of failure, perfectionism, avoiding change, or burnout.
Our coaching process helps you identify the roadblocks that are slowing you down — and works with you to remove them, enabling you to grow with increased sales, more substantial profits, and reduced stress.
What’s the difference between One-on-One and Group Coaching?
One-on-One Coaching: Private and personal. We focus solely on your business, helping you solve your most significant challenges and setting up systems that save time and improve your profit.
Group Coaching: You work alongside other business owners. You’ll learn new strategies, share experiences, and keep each other accountable — often picking up ideas that boost sales and improve decisions.
Both options help you get unstuck and grow. You choose whether you prefer individual focus or the energy of a group.
What’s the first step to get started?
Start with the Growth Roadblock Assessment. It shows where your business is stuck whether in sales, operations, or leadership, and helps us recommend the program that fits your goals.
Is this paid per session or as a program?
We don’t do one-time sessions. Coaching is offered as a program because real change takes consistency. Packages give you enough time, support, and accountability to achieve tangible improvements in sales, systems, and profits.
How do I know if coaching is right for me?
Coaching is right for you if you’re working harder than ever but not seeing the results you want. If sales have stalled, revenue feels unpredictable, or you don’t know what to fix first, coaching gives you clarity, structure, and accountability to help you move forward.
What results can I expect?
Results depend on your goals, but clients often see:
Clarity on what’s been holding them back.
A step-by-step plan they can follow.
More consistent sales and more substantial profit.
Systems that save time and keep cash flow steady.
More confidence in making decisions.
Steady progress instead of stop-and-start frustration.
The most significant shift: you stop feeling stuck and finally see your business moving forward with systems, support, and momentum.
